Your Privacy Policy will contain a variety of clauses depending on your business type and applicable law. Accordingly, there are certain clauses that every website, which collects personal data from visitors, should include in their Privacy Policies.

It should be structured to make it easy for the reader to understand essential information. You can achieve this by using well-structured, clearly written clauses that are clearly identified with descriptive headlines.

With that in mind, let’s take a look at what you should include in your Privacy Policy.

What information do you collect?

Letting your website’s visitors know what information you collect is an essential part of any Privacy Policy. This clause is crucial to let your users know from the beginning if you intend to collect data that they are comfortable sharing.

For instance, a website could use a registration form to collect an individual’s email address, which the company then adds to its mailing list. This is very different from an app that collects all kinds of personal data, such as name, address, payment information, and location.

The point here is that there is a worldwide consensus that users have the right to know exactly what kind of data you collect.

Here’s how TikTok lets users know what kinds of information it uses and collects:


You must also keep in mind that privacy laws generally stipulate that you may only collect personal information if necessary to offer the services you provide.

What do you do with the information you collect?

This clause informs the user about what happens to their personal data after it is collected.

A website might collect information such as a user’s address and name in order to ship products purchased online. This information is essential and is not collected more than necessary. This is very different from a website that collects users’ names and addresses and then sells it to a third party for marketing purposes.

Both websites collect the same information, but it is vital that you disclose how this information is used once it has been collected.